Backlink

Meaning

A backlink is a link from another website to your own site, which can help visitors discover your pages and may indicate that the content is worth citing. Quality matters more than quantity: links earned because your page is useful are healthy, while Google's spam policies list buying or selling links for ranking purposes as link spam. Paid links should be marked with rel=nofollow or rel=sponsored. Create pages worth citing and let genuine mentions follow. See also: Off-page SEO, Anchor text, and the guide SEO Full Form: What Search Engine Optimisation Means.