E-E-A-T

Meaning

E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness: qualities used in Google's quality guidelines to describe dependable content. Google says trust is the most important of the four and that E-E-A-T is not itself a specific ranking signal; its systems use many factors that can identify content with these qualities. In practice, show who wrote the page and why they are qualified, cite reliable sources, give clear business details and keep information accurate, especially on topics affecting health, money or safety. See also: Search intent, and the guide Content and Search Intent: Writing Pages People Need.