How often should I update my website content?

The answer

There is no fixed schedule. Update a page when its information changes or when you can make it clearer and more complete. Outdated facts, rules, fees or contact details should be fixed promptly, because stale information disappoints visitors. A useful routine is to review important pages every few months and pages with impressions but few clicks first. Avoid changing dates without changing the substance, since readers expect an update to mean real improvements.