Question hub
Is mobile friendliness important for SEO in India?
The answer
Yes. Google uses the mobile version of a site's content, crawled with its smartphone agent, for indexing and ranking, and many people in India browse mainly on smartphones. Google advises making sure the mobile site contains the same content as the desktop site. Check your pages on a real phone: text should be readable without zooming, buttons easy to tap and important content visible without a long wait on a modest connection.