What is local SEO?

The answer

Local SEO helps a business appear in searches with a location in mind, such as a service near me. Google says local results rely mainly on relevance, distance and prominence, that businesses with complete and accurate information are more likely to appear, and that there is no way to pay for a better local ranking. Claim and complete your Google Business Profile, keep your name, address and phone number consistent, ask for honest reviews and build useful location pages.