KPI

Meaning

KPI stands for Key Performance Indicator: a measure tied to a specific goal, used to judge whether work is making progress. In SEO, sensible examples are organic clicks and impressions, organic conversions such as form submissions, and the number of important pages that are indexed. Pick a small number that match your purpose, because vanity metrics that look impressive but connect to no goal can mislead. A rise in total traffic means little if the visitors are not the people you want. See also: Organic traffic, CTR, and the guide Measuring SEO Progress with Search Console and Analytics.