Local SEO

Meaning

Local SEO is the optimisation that helps a business appear in searches with a local intent, such as results with maps and nearby business listings. Google says local results are based mainly on relevance, distance and prominence, that there is no way to request or pay for a better local ranking, and that businesses with complete and accurate information are more likely to appear. Claim your Business Profile, keep your details consistent everywhere and ask for honest reviews. See also: NAP, Google Business Profile, and the guide Local SEO for Indian Businesses: A Practical Guide.