NAP

Meaning

NAP stands for name, address and phone number: the basic business details that should be consistent across a website and online listings. When these details match everywhere, it is easier for search engines to be confident they describe one real business. Choose one exact format and use it on your site, your Google Business Profile and every directory, including the PIN code. Indian addresses with landmarks and sector numbers can be written many ways, so fix a standard version and stick to it. See also: Local SEO, and the guide Local SEO for Indian Businesses: A Practical Guide.