SEO

Meaning

SEO stands for Search Engine Optimisation: the practice of improving a website so search engines can understand it and show it to relevant searchers in unpaid results. Google's own starter guide describes it as helping search engines understand your content and helping users decide whether to visit. It covers content, on-page work, technical health, links and, for local businesses, accurate listings. Changes can take from a few hours to several months to show, so patience matters. See also: SERP, Organic traffic, On-page SEO, and the guide SEO Full Form: What Search Engine Optimisation Means.